[Keep it]:

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Last Saturday morning I was watching an episode with "The Voice Kids" who had my wife included. Askance Suddenly my attention was drawn by the program. Not by a teenager who sang the stars of heaven. No, my attention was drawn to the message that you have to sit with your scanner ready.
Now I have no children, but I see it all for me. A family sits cozy on Friday night for the tube. Soft drinks for the kids at the table. Ma and pa a nice glass of wine and specialty beer. RTL announces the QR code and the kids shoot in the starting eboks blocks. If the QR code image is the kids sprinting to the TV to scan the code. Using the special app
The QR code is a couple of years. The ugly variant of the barcode is impossible to imagine. The street scene On each poster along the way you see the code and are even vans do not drive without the handy code around.
I've wondered eboks before. eboks If the QR code already so "just" why should there still be an explanation? Does that explanation does not depend on the real message? Can we explain not just leave? Xerox was the same question
With QR Codes on everything from movie posters eboks and direct mail pieces to Taco Bell meal boxes and Starbucks cups, there is no longer sufficient is adoption That marketers need to include instructions for scanning the code? It takes up space on valuable marketing real estate. Is it still necessary?
[Remove it]: "I think [we can remove it]. If you know what a QR Code is, you know. If you do not know, you are Unlikely to download an app in the moment. But I do think the Accompanying text needs to always include an alternate contact method! "
[Keep it]: "I always eboks include it. Ash ash marketers are familiar with this tool, there are segments of the population That Are not. Not only do I include an explanation on how to use it, but I tell the benefit of snapping it (ie, for a quick link to the website to register or JPG). The benefit needs to outweigh the bother of downloading the app [if one is not already installed On Their phone]. "
[Keep it]: "The explanatory text acts as a call to action. Even if everyone who might Potentially use the QR Code is familiar eboks with it, it never hurts to tell them what you expect / hope they will do whenthey see yours. "
[Keep it]: "It's much more effective to have That text instruction, Especially if there is a potential $$ gain at the other end of the code. "Scan for Specials eboks or Discounts" gets a very high scan rate, Especially on direct mail pieces. "
[Keep it]: "We hold an annual Xmas Tree Ornament Contest at our ad agency. My entry was a black-and-white QR Code without any instructions printed onto a 3 3 "card. The code linked to a YouTube video. Only one staff member knew what to do with the QR Code -not surprisingly, the youngest person who's usefull our social media director. "
[Keep it]: "I agree in keeping the text instruction in place. The adoption rate for the technology is so different between different groups, that it probably makes the most sense. Also, if any customers are Participating in the USPS incentive programs surrounding technology, the instruction has to be in place to Qualify. "
Personally, I would always add an explanation. Probably not in the text, but in symbols. We, who are daily engaged in marketing, find the QR code is the most normal thing in the world. But this does not work for everyone.
Still, I can certainly agree with the response of the one person who says they want to remove the explanation. If you do not know what a QR code is, would you at that time download an app to scan that thing?
Martijn Bloksma
I think the QR hype over again, she even murder females: "Only a vanishingly small portion of Consumers knows what they 'are, has the ability and knowledge to use them, and, most Importantly, actually does scan them". http://www.forbes.com/sites/rogerdooley/2013/10/21/qr codes-kittens-stratten/
Unfortunately they have in marketing land to complete the bar so to express. The code itself can be worth gold, but is unfortunately too often verjkeerd used. A reference to a website that nothing fancy am offering or is not responsive. QR codes are certainly a value. In Asia and America, you see that the code adds value to certain services because these well get used to give. Example, discounts or information The QR code is a bridge for services like Layar e