Often in PR-in and social networks talking about crisis communications. The very name "crisis" at first afraid, actually businesses and individuals should not be afraid of crisis communication and for two reasons. The first reason fedex malaysia is that if you are doing something and create value in society, you're in great probability to come to some form of crisis, and it needs to prepare, another reason is that you need to prepare a crisis communication plan. How lack of crisis communication or the PR may harm the reputation of the company, is best explained by an example case musician Dave Carroll fedex malaysia and United Airlines airline. fedex malaysia Although he destroyed a guitar worth $ 3,500 and a deaf ear to his complaint, he removed them with his song and YouTube damaging to $ 208 million.
Unlike United Airlines, FedEx is seriously pursuing this video and it was ignored because he was aware of how much damage it can inflict actually a normal LCD monitor. fedex malaysia Especially because this video has become relevant in the search engine Google when searched FedEx, and if at that point may simply seeking fedex malaysia the services of FedEx believe that after watching each video addressed by DHL.
And so is FedEx decided to make a video response and set it on YouTube, and also passed it on their official blog at: http://blog.fedex.designcdt.com/absolutely-positively-unacceptable The video has turned Matthew Thornton III, senior vice president of FedEx Express U.S.:
This act has made a positive turn the story in favor of FedEx who admitted his mistake employees admitted that the mistake fix, sanction employees and of course fedex malaysia to indemnify. Hereby fedex malaysia the FedEx showed his maturity in communicating and addressing the crisis. That's what she wrote and Manjgura on your blog and I recommend you visit their blog post Crisis Communication - How FedEx turned a crisis into PR victory. Also imparting their conclusion of this lesson fedex malaysia with which I fully agree: Lesson learned? Always the first to respond with the right excuse. Do not start with "I'm sorry, but ..." apology, but forthwith and honestly. 2nd Reply on that social network where the crisis fedex malaysia has increased, in this case it was YouTube. React third time (recording was issued on 19 December, and an official apology December 21st). I would add another, fedex malaysia as hereby fedex malaysia shown to be a good company fedex malaysia to use the blog and YouTube and safely monitored social network just for the sake of these cases that I hope that they will be much less in the future. Thumbs up for FedEx!
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